GroupM on LinkedIn: Super Bowl 2024 Is Over But GroupM And Ad Biz Innovation Ramp Up (2024)

Learn how choreograph and Google's partnership is driving better campaign results through deeper and more robust audience insights. Watch our new case study video now about this transformational approach to audience planning ⤵️

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By 2028, retail media revenue is expected to surpass that of linear TV and CTV combined. 🛍️This year, it is forecasted to grow by 8.3%.Learn more from GroupM's Kate S. and Samantha Bukowski as they dive into this fastest growing ad channel ⤵️

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45% of girls are quitting sports — and low body confidence is the # 1 reason why. 🏈 Dove returns to the Super Bowl for the first time since 2006 with a new :30 ad that raises awareness of the effect of body insecurities experienced by young girls in sports.Creative: Ogilvy UKMedia: Mindshare__#WPPSuperBowl

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As we welcome the Year of the Dragon, we wish you a happy and prosperous Lunar New Year! 🐉 🧧

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🚨Snacks are IN for Super Bowl WIN! From savory to sweet, the category is dominating this year’s Big Game.Ferrara and actor/artist Addison Rae are making their Super Bowl debut with NERDS in a campaign that illustrates how brands can dynamically engage with viewers through influencer-led advertising. Mindshare also worked with Ferrara to analyze past years of viewership trends to ensure the ad resonates with the right audiences.As told to Variety,Mindshare’sDenise Ocasiodetails the expertise behind breakthrough strategies that make an impact:https://lnkd.in/gFGWfk6j__#GroupMNA #influencermarketing

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Live Audiences integrates consumer data from Google and YouTube into the Choreograph insights platform via Google's Audience Insights API, enabling media planners to create more effective audience plans for clients. Complex tech projects like this raise as many questions as they answer, built as they are for a future that changes daily. In this case, questions that are shaping our industry: data ownership vs data access, the role of agencies vs platforms, and how AI will upend everything.The partnership is a win-win, with choreograph able to make faster and better-informed audience decisions for clients, while Google increases the visibility of its data and products upstream in the planning process.Learn more in this follow-up piece by Stephan Bruneau: https://lnkd.in/g6tYmsWa(see original collaboration announcement in the comments below)__#choreograph #GoogleMarketingPlatform

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Streaming ad revenue is set to grow by almost 14% this year, worth over $33B and making up a fifth of global TV ad revenue. 📺 As we change our viewing habits, watching on internet-connected devices is likely to overtake linear viewing in the US by 2026. This means more ways for platforms to monetize; Amazon is the latest to debut an ad-supported tier with Prime Video ads launching in the US earlier this week.GroupM’s Andrew Meaden (Global Head of Investment) and Kate S. (Global Head of Business Intelligence) debate the implications for advertisers and the opportunities for brands ⤵️

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Moving to an alternative targeting and measurement paradigm with the deprecation of third party cookies is a philosophical, economical, and technical challenge. Executives from across the supply chain discuss how targeting solutions work, which are showing the most promise, and challenges to adoption in this video featuring choreograph’s Richard Mooney: https://lnkd.in/dAFRFEQv__Via Campaign US | #choreograph #cookieless

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"Its not about the data you own, it's about the data you have access to."Get a behind the scenes look at choreograph's industry-first data collaboration with Google Live Audiences and learn more about how rich data collaborations generate better insights and stronger growth for clients.

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